Sponsorizzare applicazioni su FB
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Novembre 3, 2009, 4:45 pm
Archiviato in: facebook
Archiviato in: facebook
Secondo la Bibbia di Facebook e’ possibile sponsorizzare applicazioni popolari su Facebook per sfruttarle per un concorso, attività ecc.
Guardate cosa ha fatto BMW. Senza dover creare un’applicazione ex-novo
http://www.federatedmedia.net/blog/2008/04/bmw-invites-fan/
Estratto dalla Bibbia di Facebook – Insidefacebook
Advertisers looking for more integrated opportunities inside Facebook applications can
consider approaching application developers and negotiating a sponsorship directly.
For example, beverage companies have sponsored “drink-sharing” applications, while
contact lens companies have sponsored “winking” applications. By browsing the
Facebook Application directory, you may be able to find applications fitting with
your campaign.
In addition, several firms have begun serving agencies and advertisers by helping
them connect with users on the Facebook Platform. These firms can connect brands
with application developers or create and manage custom applications for brands.
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