web ennepuntozero (n>1)

“Updates from the digital frontier” è una newsletter che scrivo per il network europeo della mia agenzia, MRM Worldwide, riguardo ai trend digitali e come questi impattino sulla comunicazione di brand.

Ho pensato di inserirla nel mio blog. Buona lettura!

Just a quick note about a strong trend in the web: aggregation of information. I guess you know what RSS is. If you want to survive overflow of information you needs savvy tricks. RSS is one of them, it helps you to handle many blogs and check them in a fast and effective way. If you don’t know RSS check this nice video here:

Now, there is something new around aggregation and I want to show you today.

Friendfeed:

Are you tired of handling thousand of profiles on social networks? do you want to give your friends/users/clients a unified view? Try Friendfeed. In one page you can see any activity done from a user instead of jumping from MySpace to Facebook to De.li.cio.us et cetera.

Here is mine:

You can also use a Facebook application to share all your activities:

My point is: do you have any brand that has a lot of profiles on social networks and a lot of info to share? maybe a Friendfeed-like website could be an unifying solution.

In this sense, Jeep did something similar here: : the website is a “RSS aggregator” of some activities done from the brand in other social networks.

Alltop:

Another way to organize your digital life is…use someone else to do that!

RSS is sometimes boring because you have to handle a lot of feeds and you jump again in overflow information drama. Alltop is a sort of “best of” many different topics.

Alltop has an editorial staff that “grouped these collections — “aggregations” — into individual Alltop sites based on topics such as environment, photography, science”… an many more.

They try to “enhance your online reading by both displaying stories from the sites that you’re already visiting and helping you discover sites that you didn’t know existed”

My favorites are http://socialmedia.alltop.com/ and http://comics.alltop.com/

Alltop already cover some celebrities here. Will it ever cover some brands? What is your opinion?

Let me know how save time by “RSSing yourself” in other ways!